One of the main problem with the affiliate programs that are currently available online is that their website is not converting. There are so many of them that have poor designed, with a lame sales text, and are expecting that the affiliates will just send them a lot of traffic, they dont care about how their website looklike because they are paying only when somebody buys something.
There has to be more and more affiliate programs where the merchants are motivated to create a website that has a high conversion rate. They must be aware that with their current status they will be going nowhere.
When I’m selecting a website to promote I always look at it and I never try to promote websites that are looking worse than my current websites.
Also another way to see if their website will convert great for you is to check if they are advertising their website on the top 3 PPC search engines (yahoo, google and msn). If they are present there, it will tell you something, if they can afford to be on top 3 and pay that kind of money to get traffic then it means that they have a good conversion rate and that they also have a ROI out of that PPC traffic, and they are also offering the most out of each trasanction that they can afford. This is not a general rule, but most of the time this is how things are.
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