Internet Marketing, version 2007 of the Red Little book of Interactive Marketing, succeeds since October 4, 2007 V3 Internet Media Cannibal.
In the middle of its network (500 adherent companies) Electronic Business Group drew the most outstanding experiments of the year 2006-2007 as regards interactive communication: word of mount exponential around the starting of France 24, launching on Second Life of the last perfume of Jean Paul Gaultier, installation of the site E-trade of the Plane, diffusion by viral British Airways of vidéos on mobile, creation of a Community platform Playstation… 70 examples of this types are presented in the work with pedagogy, precision and objectivity.
In parallel, the largest experts of the interactive communication deliver here the answers essential with chamboulement stakes marketing: participative Web, buzz marketing, E-mailing, mobile marketing, referencing, advergaming… with support legal councils, and statistical data on the uses of Internet.
To allow the confused marks, all sectors, to control the new rules of the play imposed by the recent evolutions of media Internet: such has been for four years the posted ambition of the successive versions of the Red Little book of Interactive Marketing.
The notoriety of the Red Little book of Interactive Marketing, diffused each year with more than 6000 specimens, rests on the principle-keys of the club of businesses: share experiment, and mutualisation of expertises.
Understandable and pointed, Internet marketing is addressed to all the marks, beginners or pro of on-line, with the professionals of marketing, and all those which wish to include/understand the current upheavals of the codes of sale and consumption.
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