UNMATCHABLE MARKETING!

The use of Internet to get information, to divert themselves or consume progresses quickly, carried in particular by the generalization of high banc. More half of the French are from now on Net surfers and 7 million hearths is equipped with a ” box” ADSL. In this context, the famous brands decided to reinforce their presence on the Web in France. With an average progression of about 35% in 2007, the advertizing investments online of the famous brands present on Internet will thus pčseront 9% of the total of their publicity expenses against 7% in 2006.

How the famous brands exploit do Internet to effectively promote their image and their products? How do they use each advertizing lever? Which budgets do they allot to them, for which results? Rich media and video: which are the tendencies in matičre of E-publicity? Key words, affiliation: which are the strategies of the large advertisers in matičre of marketing ŕ the performance? Which are the policies of E-mailing? How the marks intčgrent Community and contributive dimension ŕ their strategy marketing? RSS, podcast, presence on the contributive platforms …Which returns can one déjŕ expect some? Which are the projects in the matičre?

To answer ŕ these questions, Benchmark Group questioned 42 person in charge chargeds of the operations of marketing online of famous brands. Benchmark Group deciphered in detail their campaigns of E-publicity, E-mailing and purchases of key words, drew up an inventory of fixtures of the initiatives of Community and collaboratif marketing, proceeded ŕ an assessment critical their operations and determined their orientations for 2008.

An essential study for the companies which wish to have an operational tool for analysis to optimize their advertizing investments on Internet. This study brings also an invaluable lighting ŕ all those which intervene on the market of the online ad: gates, agencies of communication, investors and consultancies which wish to better position on the Web.

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I once tryed to outsource some of my work. I did a research and I’ve found a company that offered PPC Management services for a decent monthly price. I think it was $100/month I cant remember exactly. The problem with this company was that it was located in india. And they had no idea what you need to do in my niche (debt consolidation). What they did was to make a new adwords campaign, and to add thousands and thousands of keywords…
some of them were off target, and initially I was paying around $15/lead. And with their new campaign I ended up paying $40/lead and I was earning
$20/lead.

I remember I told them to lower the bids and they never did that and other stuff like that happened.
And at the end of the month they were wondering why I dont want to continue to use them for my PPC campaigns. I remember I’ve heard some other guy on webmasterradio chat that he hired an indian outsourcing company to help him with a website coding, and what they’ve done was a low quality job, and that he had to rewrite that code.

I think that this outsourcing is something like you pay a little amount of money and you get what it’s worth. So this means that I’m not a big fan of the outsourcing. There are these really simple jobs that could reap a lot of your short time you have. You cant give them projects more complex because they will not be able to handle them.

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