UNMATCHABLE MARKETING!

1. No development of your services or products.

On a certain number of sites, it is necessary to sail of long minutes through the various Web pages before finding the bond which takes along on the reservee part to the presentation of the proposed services. There are also sites which do not give any possibility of requiring information, to order the products on line. However, it is not so difficult to put a basic form on your site. Same if you do not know how to use the cgis, you can always employ a mailto! You must ABSOLUTELY give the average one has your visitor to order on your premise, or, at least, to contact you.

2. Great useless images.

Your visitors seek information but also the speed. Many sites have great useless images which slow down all and do not bring, very often, nothing has your page. The size of your title page must be of approximately 20K images included/understood! Planets which turn, of the collections of photographs, gigantic logos, etc are files which slow down the loading of your page and which could be utilisees in a more useful way. Put contents rather.

3. ” Welcome on my site”.

Sentences of this kind, the continual repetition of the name of your company or done everything sentences do nothing but muddle the message that you must seek has to make pass. Your title page as all the other pages of your site must start with a title suffisament interesting to generate an interest near your visitor. After having read your title, each visitor must feel a personal profit in the reading of the page of your Web site.

4. All that flickers, turns, procession, account, etc…

One moment ago or this type of things were new and unusual. Now, this time is completed and all that turns and moves in all the directions is rather tedious and has to avoid.

When with the meter, it is of a strictly personal use and does not have any interest for your visitors. Moreover, the majority of the existing meters have their number of visits of traffic. Indeed, which agrees to start with only one visitor??

5. Bonds towards outside - especially on the title page.

To have on your first page a bond towards other sites is suicidal. It is like having an office and to have right in front of your door a whole series of corridors and doors carrying out towards other offices!!!

When potential customers give arrive on your Web site, why him opportunity of leaving immediately and never not to return? If you wish to establish links, if you must establish links towards outside, do it on a special page, a page only dedicacee has Ca and being hidden with deepest of your site. It must be possible to reach it only after to have seen the important pages of your site.

6. Concerning Awards.

The majority of the awards have a rather doubtful origin and, very often, nothing for your visitors means. A award is justified only when it has a certain value of recognition on Internet network, when it is not delivers automatically and without any distinction and especially when it is generating, in itself, of visits.

7. Errors of grammar and typography.

It is a thing natural to make some. Many, yes, really much of sites is filled of errors as well in ortographe as in grammar. It is a thing to do some of them but it is definitively another thing to enormously make some. The quality of your drafting is with the image (or the absence of image) of your professionalism. A small fault, it is not too serious is… but not to pay attention has this detail negatively perhaps also percu by your customer… After all, if you treat your work like your ortographe!

Thus use the orthographical correctors… or better, make check and correct your site by one or a friend professor of French in exchange of a diner at the restaurant!

8. An overuse of the ” I, me, us, our, us-même” and the name of your company.

These words autogratifiants very often discourage your visitors and often cause their departure of your site. You must try rather to use words like ” vous” , ” votre” and ” you-même”. Before putting your online site, use a small software and count the number of ” vous” that you have in your page as well as the number of ” nous”. At least a balance should absolutely be obtained… the ideal being to have more ” vous” , nevertheless.

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One of the most important things that you have to do in order to be successful in business is to concentrate on one main project. And this way you will be able to use all your energy in just one way.

Only by doing thins you will be able to have success. You will be using all your energy, all your power all your money to get one thing done.

It’s important to setup one goal that will help you earn a lot of money. For example you could set up a goal do be in top 10 results at the main search engines, and if you do that the next thing you have to do is to find ways you can achieve that. You can do that by doing a lot of research some times this research can take few months, few months of learning about the search engines, and how to get there.

After you have done that research you cand start working on that project, by creating a cool website, and by writing a lot of new unique content.

The next step that you will have to follow is to start getting links to your website, this is one of the hardest thing you have to do, but it can be done with a lot of work.

And in the end you will break thru and you will get the rewards from the free traffic that you will be getting. There are many keywords that if you are in top10 you can earn as much as $10k/day, just for being there. After you reach that goal, all you have to do is work to mantain that position. You will have lots of opportunities to keep that position because there will be a lot of people that will be coming to your website, this way you can create a community, that will bring in new high quality content to your website. Also you can ask the guys that are paying you to give you some help with managing your website, to answer the questions to your visitors. After you done that your business will be on autopilot and all you have left to do is to get links directly to your website.
So this means that you will start again to have more free time and you will be able to start another project, that will get you even higher than you are right now.

Good luck!

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My blog started to show up in yahoo search, after 2 weeks since I’ve started this blog. Right now there is only one page in yahoo search, and you can see a couple of links, from other comments that I’ve posted on other blogs in the same field as mine.

The Yahoo search engine is different than google. So whan you optimize a website for yahoo search marketing there are different things that you have to do. I have been optimizing websites for yahoo search engine for a long time. First of all like any other search engine, in order to rank high for important keywords you must have lots of pages of content, depending on the importance of the keyword you must have from 100 to few thousands pages of high quality unique content.

Another important thing is that you must have links from well respected websites. If your website is realtively new you it’s important at the beginning to have lots of links so that yahoo bot will start to visit your website.

Once you are in their index, you must update your website as often as possible, with new pages of content. This why I recommend that you focus on just one project, this way you will be able to spend more energy, in just one direction, and you will be able to get the finest results.

So far I’ve noticed that yahoo doesnt really care about the quality of the links, what they care is what is the number of links that are pointing to your website. So if you are able to find some ways of getting thousands and thousands of links do it.

You must know that you have to get links from different websites domains, and that have different IPs. This way you will not have any problems with yahoo.

What I like about yahoo is that the visitors that come form yahoo, are more commercial oriented people, that are willing to buy more than the visitors that are comming from google. The google visitors are people that want to find out more information about a product, and are not really interested in buying it. So this is why the same thing happens to their search results. In yahoo the top websites, that rank well on any specific topic, are websites that are selling something. But in google, most of them, are content websites, that are giving information, they are educating the public, about a certain product.

So this being said, there are 2 ways you should see SEO, one that is for google, and that is content oriented, and one that is for yahoo, that is product oriented.

Even if both of them are using the same factors for their index, they are different, they show different results, and they will always be like this.

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So I started out a new google adwords campaign for an insurance offer that converted really good on yahoo search marketing. I’ve managed to get a really big list of keywords, and everything was looking good. I was expecting to see some good conversion rates, and a good ROI. But that never happened.

I’ve spent around $40, and earned only $17.

Where did I go wrong on this one?

Well I allowed google to show my ads on its content network. So what my campaign did was having a lot of impressions from their content network, and just a couple of clicks. It is well known that these publishers networks can be a tricky place to do business. A lot of these publishers are just people that do PPC arbitrage that isnt quite bringing in value to the clicks, they just buy cheap clicks and sell them by using adsense.
You can either earn a lot of money and get a great ROI, or you could just get some dollars burned away.

SO what I’m saying is that when you first start a new advertising campaign with google be sure to turn off the publisher network. And only after you see good results with the search network, try to diversify by starting to use the publisher network.

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When you talk about the other PPC search engines you dont take into consideration the 3 big ones (Google, Yahoo and MSN). There are many small PPC search engines, most of them are not worth the try, because the only thing that you will be able to do is waste your money.

SO far I have tryed the following small ppc search engines: 7search, genieknows, looksmart, about, miva(known as findwhat), kanoodle, enhance.

And just 7search proved to have a higher quality and to be able to provide some quality traffic that converts. With all the other PPC search engines all I was able to is waste money.
For example at genieknows I know I deposited $200, and in just 2-3 hours all the funds were spent, and I havent got any conversions.

I have tryed them all, what I just cant understand is how are they surviving, if they are not able to provide anything to their advertisers, are they only getting the money from advertisers that are always trying out something new, they see that it doesnt work, the ppc search engine takes the money, and life goes on? DO they have all their businesses online just to steal money from advertisers? I dont know if there is someone who gets a positive ROI from these search engines, but I doubt it.

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Google is the most important search engine because it is able to index a big number of pages really fast. For example now this website got indexed by google, in less than 2 days. And now that I’ve written more pages, it already has around 40 pages indexed, and in the future this number will grow.

Google is not only able to index the pages of your website fast, but also will be able to put it in their search result faster than any other search engine. So if you are building a content website you will definetely get some results really fast.

Most webmaster enjoy optimizing their websites for google. It looks like google was able to create a search algorithm that rewards only the webmasters that are the most active, and that are bringing in to the internet the most valuable content. Google manage to tell which link is made artificialy and wich one is made on natural basis. This meaning that people really found your website to be providing some really great valuable information, and they link to it because they want to let others know a really cool piece of information.

If you are starting to create a website that will get traffic from google, than you must know from the start that you will have to create a lot of content, in order to get noticed and start receiving some traffic that will mean something for your website.

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I have read a lot of content from blogs/forums & other places about black hat. I see that there are many people out there understanding how a search engine works, how other types of promoting a website works, and they do post a lot of step by step blackhat ways you could earn money that are simple and I’m sure that they will work.

I think that the black hat SEO is something that will only earn you money for a limited period of time, it depends in the way you are seeing your online business, for example if you want to build something that will last for many years from now on, you must really bring value to the web. By using black hat and other non christian ways of bringing in the traffic, this will only let you build a business that can always dissapear, you wont be sure that tomorrow you will be earning money.

Anyway you must understand that the businesses that created the most profit in the history of mankind were whitehat. And also these kind of businesses were able to survive thru time, and they will alway remain there.

I used to like the blackhats ways of making money online, but in the meantime I’ve learned that there is always more work for the blackhat, even if you hit jackpot from time to time, you will always have to work, and create more ways of making money.

Also to use the black hat you must have more skills than to use the white hat.

If you want to make money fast and not for a long time choose black hat, if you want to build something that will last forever, use the white one.

You can get massive amounts of traffic by using the white hat.

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While I was watching the presentations of different people that were speakers at the Search Engine Strategies in New York. I was able to remember one thing. There was this PPC specialist from a big search engine marketing company, and they were doing the PPC advertising campaigns for many large companies that were spending millions of dollars. Okay and he was showing different graphs with the ROI of each campaign.

Now the idea that I was able to catch from this presentation is that: They had made some tests for one of their clients, they tryed to see what’s the maximum ROI by using only PPC search traffic with no SEO involved, and after that another page showed the ROI of the same website by only using traffic coming from SEO with no PPC traffic involved.
And at the end you could see that they received a big increase in return on investment when they combined the two types of traffic, they were sending traffic from organic search, and also they were sending traffic from some pay per click campaigns.

So if you really want to have a successful business you must combine SEO and PPC, you cant survive if you are just focusing on just one of the two most commonly used ways to get traffic.

I still havent done this yet but I’m sure it will be a success. Until now all I did is create websites specially for my ppc campaigns and different websites for SEO.

If you have been doing the same thing as I did until now you will have to give it a try and see if you will get the same results.

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