UNMATCHABLE MARKETING!

9. To tell its little story.

It is surprising to note the number of sites commencant by information of this ” kind; Louse limited liability company is a company being located in full Lorraine in our French countryside….”. But, really, which east interests by this kind of information???? From knowing will Ca, to say this type of things… Ca change quelquechose with the quality of your products or services?? If you want, if you must put this kind of information on your site, I frankly advise you to create a page being called, for example, ” our sujet” has;. But, I still repeat myself, avoid registering this style of information on your title page.

10. Executives (or frames).

You will believe that it is my war-horse prefers. But not, but not! Many old navigators do not support the executives, much of webmasters cannot make frames readable by the navigators texts or for the people partially-sighted persons. Many search engines do not index or then badly the screens and finally, much of people make executives with functionalities specific has Microsoft or Netscape. They are not sufficient arguments?

I invite you, if you want absolutely to make frames, to consult this handbook of the W3C which is the official manner to do them and to do them well:

11. The panels ” In Construction”.

It is an abominable thing has to see on the site of a company which wants to be professional. It is really an attitude which you must avoid on your pages. On this subject, consult the article in the Letter n° 7 and you will include/understand easily why you must avoid these words. A person who discovers the message ” In Construction” frustree of contents is seen and has all the chances to leave immediately more on its subject research at your competitor.

12. The bonds break-ins.

A bond breaks, it is to have a bond towards a site external or one of its pages and which instead of leading to the file that one wished, one obtains a message of the ” kind; error, inexistante” page;.

It is a thing which should be logical but unfortunately, the bonds break-ins are too much frequent. To find on the site of a company a bond break-in is surely annoying, frustrating and not professional. Why upset these visitors??

13. Missing images!

Still a thing which is of an obviousness… however, it is not possible to traverse the Web without finding a site or it misses images… same on the sites of large established companies.

14. The page of contact incomplete.

It is surprising. Certain companies seek customers and hope to make deals with them, while remaining a public limit company on Internet network and not easily reachable differently than by email.

For maximaliser your credibility, you must provide, has your potential customers, your coordinates postal, telephone and Internet, and this, in a way as complete as possible.

. Give an address with a street and not one limps postal. Provide a phone number or it is possible to join to you and to speak and not one limps vocal. Lastly, propose an address email or it is possible to join to you in the event of problem and not that of your webmaster.

15. A page of presentation a length, an infinite length.

In spite of the continual search for information at the users of Internet, the majority will not read the pages a length exageree. It is preferable to divide your very long page into several pages a more human length. Moreover, of this facon, it is possible to separate the pages in topics or different under-topics and to help your visitors has to target the information which they seek.

16. Cookie or not cookie?

The cookies are information envoyees by the site and stockees on your computer to improve the interactivity.

With the cookies, it is possible to deliver has your visitors more relevant information. However, much of people the cookies regard as an invasion of the private life. Thus do not badger your visitors with tons with cookies at any moment. If you want absolutely to put some, try to limit you has only one cookie by visit.

17. Nonsatisfied free offers!

You can make free offers on your site in order to obtain the names of your visitors and their emails. But, you can make it only if you summers able to hold, to satisfy this offer and some of it is the number asks! Certain sites propose free consultations or a site or a free drawing,… and are unable to satisfy everyone. They is really very bad for their reputations. If you do not feel able to satisfy everyone (10, 100,1000 people even more)… prevent beginning, the number which you can satisfy!
18. Nonprotected goods of orders.

It is comprehensible that some among you access does not have repertories made safe to transmit important information. In that case, one should not ask significant data like the credit card number of your customer. Propose has your customers to invite you to transmit it or to send it to you by telefax.

Your visitors should be encouraged has to order on line, it is necessary to give them confidence and avoid saying to them that there is no risk when it is not really the case.

19. Plug-ins, java, windows appearing in all the directions.

One very very small percentage of your visitors will take time to charge it plug-in, of reinitialiser its computer and to reconsider your site. They rather will see at your competitor perhaps which does not have last technology with the mode but which is easily visible.

Windows appearing in all the directions, java, Javascript and other things which bring a certain interactivity. Can Ca be interesting, Ca can be one more but for a company, it is a good thing to return the displacement of your difficult visitor and conditions with the use with the last navigator of walk? Your visitor does not come to see how you can make your site interactive… it is interested rather has your offer.

20. To use the work of the others.

Certain people do not hesitate has to take again the drawings, the contents text or presentation of other sites… same of the times, of the direct competitors. It should not be believed only, because on Internet information is free, that creative work does not need to be recognized. If there is a drawing, an intervention that you appreciate on a site, do not hesitate has to send an email to the author for saying to him and ask him the authorization to use it… there are enormously chances so that it either accepts.

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There are 4 episodes launched so far, they are very interesting. Unfortunatly I never had the time to watch them all, I only watched half of the first one. Here is the link where you can watch all 4 episodes.

THE NEXT INTERNET MILLIONAIRE!

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