UNMATCHABLE MARKETING!

5. Become famous.

Place your message in all the places where can it to you. Use the resources belonging to other Net surfers. If you write articles for another publication or another site, for example, ask so that it appear on the site with a small message pointing out address Internet of your site or the possibility of sending your article to a friend. For even more visits, you can record them in the main motors of research, but also simply seek to establish partnerships (for example in the form of reciprocal bonds) with other complementary sites.

6.Grow bigger, do not change anything.

When your strategy is built you should not change some radically, on the other hand, to modify it slightly if necessary. It is your policy, you do not have in démordre. For this reason before launching you, you must be sure you thanks to a feasibility study. Therefore your strategy must be built of kind so that you can extend your possibilities to each unforeseen.

7. The E-example

A traditional example among so much of others is hotmail.com which was one of the first to offer services of emails. All the ingredients are there: provided a free service (not n°1), the address which points out the address of the site (not n°4) with hangs (not n°5), which will be communicated to your entourage (not n°3), and which will make follow themselves your message (not n°2). But for all that you will have very planned! (not n°6).

Related posts:

Let us reassure continuation the hypochondriac ones, viral marketing is not the last found disease, nor a virus for your desktop machine… The reading of this article is not contagious and nobody still found vaccine! It is to be unfortunately admitted that the term is a little barbarian and pushing back for a so simple thing, ” viral” is the good definition. Viral marketing is everywhere, it leaves a place and later will find it to you in the least recesses of virtual space.

Here how the virus is spread and how to benefit from its benefits. At the beginning it is done discrete, it lives in the secrecy and almost nobody knows it, then it spreads himself more and more by the use of your resources, he becomes extensive and nothing any more can stop it!

Here all that marketing has of relative with the virus in question. Viral marketing on Internet is the equivalent of the word of mouth in the everyday life. Your message passes from one email to the other for example or by another means. All the strategies can be used to make pass your advertisement to the greatest number of Net surfers. More your message will be visible and influential, and more the people will do it. These strategies also exploit the exponential multiplication of the passage of the message of Net surfers in Net surfers.

Certain strategies are however more effective than others. Here how you can include or modify your current strategy with these some new elements.

1. Be generous offer all that you have.

Which is the most powerful word and more used by the users of viral marketing? ” gratuit”. The reason is simple: as much as possible to draw the attention of all the Net surfers. Also offer some products and high quality services free. For example: software to be downloaded, plays, savers of screen, free services of email, information in mass, the possibility of always recommending your site to a friend… with your logo, your name or your advertisement some share. Your solutions must attract crowd of clicks. The benefit of this technique are to be considered with the long run. You must have patience before seeing raining the orders. Lastly, just time to wait until your message travels sufficiently before drawing the attention of many prospective customers, that they reads your message, visit your site and buy your solutions.

2. How to contaminate as well as possible?

Cough at the time when somebody approaches you, made so that it regularly touches the eyes, the nose and the mouth without being cleaned the hands, would miss more than you did not transmit the virus correctly and than the person is not infected. Viral marketing has a similar behavior, it is diffused as well as possible when it can be transmitted easily. Your message can resemble an email, logo, graph, delivers, file, site, software to be downloaded… All the means of conveying your image are to be used. In this way, viral marketing functions very well because it is simple of use and economic. Thus multiply the technical solutions and the supports to obtain the maximum of effectiveness, but ensure you that your logistic system can survive it. It would be a shame which your site is inaccessible because of its success.

3. Benefit from the others!

Even if you do not know your neighbor of stage, nobody completely only saw and isolated from the world. Each one is connected to a group of people such as the family, the friends, the colleagues, the buddies, knowledge… And it is there that it is necessary to benefit from it! The Net surfers also develop relations thanks to the emails, with the instant messagings, the virtual communities and the sites themselves. If you place your message at the good place (quoted previously) and the good moment, you are likely great to multiply its dispersion and thus its impact.

4. Be creative.

From a marketing point of view, your message must be simplest possible for a better memorizing, pronunciation and transmission without being faded. The shorter it is, the more the Net surfers will remember it. For example: obtain your free email today personalized on http://www.votresite.com. This message is significant, simple, understanding and can be copied from all the emails which will be sent via your waiter.

Related posts:

9. To tell its little story.

It is surprising to note the number of sites commencant by information of this ” kind; Louse limited liability company is a company being located in full Lorraine in our French countryside….”. But, really, which east interests by this kind of information???? From knowing will Ca, to say this type of things… Ca change quelquechose with the quality of your products or services?? If you want, if you must put this kind of information on your site, I frankly advise you to create a page being called, for example, ” our sujet” has;. But, I still repeat myself, avoid registering this style of information on your title page.

10. Executives (or frames).

You will believe that it is my war-horse prefers. But not, but not! Many old navigators do not support the executives, much of webmasters cannot make frames readable by the navigators texts or for the people partially-sighted persons. Many search engines do not index or then badly the screens and finally, much of people make executives with functionalities specific has Microsoft or Netscape. They are not sufficient arguments?

I invite you, if you want absolutely to make frames, to consult this handbook of the W3C which is the official manner to do them and to do them well:

11. The panels ” In Construction”.

It is an abominable thing has to see on the site of a company which wants to be professional. It is really an attitude which you must avoid on your pages. On this subject, consult the article in the Letter n° 7 and you will include/understand easily why you must avoid these words. A person who discovers the message ” In Construction” frustree of contents is seen and has all the chances to leave immediately more on its subject research at your competitor.

12. The bonds break-ins.

A bond breaks, it is to have a bond towards a site external or one of its pages and which instead of leading to the file that one wished, one obtains a message of the ” kind; error, inexistante” page;.

It is a thing which should be logical but unfortunately, the bonds break-ins are too much frequent. To find on the site of a company a bond break-in is surely annoying, frustrating and not professional. Why upset these visitors??

13. Missing images!

Still a thing which is of an obviousness… however, it is not possible to traverse the Web without finding a site or it misses images… same on the sites of large established companies.

14. The page of contact incomplete.

It is surprising. Certain companies seek customers and hope to make deals with them, while remaining a public limit company on Internet network and not easily reachable differently than by email.

For maximaliser your credibility, you must provide, has your potential customers, your coordinates postal, telephone and Internet, and this, in a way as complete as possible.

. Give an address with a street and not one limps postal. Provide a phone number or it is possible to join to you and to speak and not one limps vocal. Lastly, propose an address email or it is possible to join to you in the event of problem and not that of your webmaster.

15. A page of presentation a length, an infinite length.

In spite of the continual search for information at the users of Internet, the majority will not read the pages a length exageree. It is preferable to divide your very long page into several pages a more human length. Moreover, of this facon, it is possible to separate the pages in topics or different under-topics and to help your visitors has to target the information which they seek.

16. Cookie or not cookie?

The cookies are information envoyees by the site and stockees on your computer to improve the interactivity.

With the cookies, it is possible to deliver has your visitors more relevant information. However, much of people the cookies regard as an invasion of the private life. Thus do not badger your visitors with tons with cookies at any moment. If you want absolutely to put some, try to limit you has only one cookie by visit.

17. Nonsatisfied free offers!

You can make free offers on your site in order to obtain the names of your visitors and their emails. But, you can make it only if you summers able to hold, to satisfy this offer and some of it is the number asks! Certain sites propose free consultations or a site or a free drawing,… and are unable to satisfy everyone. They is really very bad for their reputations. If you do not feel able to satisfy everyone (10, 100,1000 people even more)… prevent beginning, the number which you can satisfy!
18. Nonprotected goods of orders.

It is comprehensible that some among you access does not have repertories made safe to transmit important information. In that case, one should not ask significant data like the credit card number of your customer. Propose has your customers to invite you to transmit it or to send it to you by telefax.

Your visitors should be encouraged has to order on line, it is necessary to give them confidence and avoid saying to them that there is no risk when it is not really the case.

19. Plug-ins, java, windows appearing in all the directions.

One very very small percentage of your visitors will take time to charge it plug-in, of reinitialiser its computer and to reconsider your site. They rather will see at your competitor perhaps which does not have last technology with the mode but which is easily visible.

Windows appearing in all the directions, java, Javascript and other things which bring a certain interactivity. Can Ca be interesting, Ca can be one more but for a company, it is a good thing to return the displacement of your difficult visitor and conditions with the use with the last navigator of walk? Your visitor does not come to see how you can make your site interactive… it is interested rather has your offer.

20. To use the work of the others.

Certain people do not hesitate has to take again the drawings, the contents text or presentation of other sites… same of the times, of the direct competitors. It should not be believed only, because on Internet information is free, that creative work does not need to be recognized. If there is a drawing, an intervention that you appreciate on a site, do not hesitate has to send an email to the author for saying to him and ask him the authorization to use it… there are enormously chances so that it either accepts.

Related posts:

Here is what wikipedia said about viral marketing:

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.[3] Viral marketing is based on this natural human behaviour.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term “viral marketing” is also sometimes used pejoratively, to refer to stealth marketing campaigns[4]–the use of varied kinds of astroturfing both online and offline [5] to create the impression of spontaneous word of mouth enthusiasm.

I think that in order to start doing some viral marketing advertising campaign you must be a creative person. Or if you are not that creative one thing that you can do is take some great ideas that other people had, and combine them in one, that is even greater, and this way you will be sure it will get a lot of attention.

The best way to promote something that it’s supposed to be viral, is by using social bookmarking websites. The social networks are the best way you can get traffic, because they have a lot of traffic.

The best thing about viral marketing is that it’s free, and that it spreads fast, with some types of websites, there are millions of people that are visiting a website. The best way you can start a online social buzz with a viral marketing campaign, is by creating a website that will be exactly for a certain type of people, people that are interested in a certain type of products, this way it will be easier to monetize your website.

I will let you know the progress of my viral marketing campaigns.

Related posts:

In the last couple of days I’ve had a lot of new ideas, and I’ve started out a lot of new projects. I will post some of them here, that have something to do with online marketing.

What I’m trying to build is a lot of small websites, where each has a unique cool idea, that makes it very interesting. These websites will promote themselves by viral marketing (word of mouth). And I plan to monetize them by using google adsense. I really hope that they will be successful.

One of the main problems with these websites is how to start making them popular at the beginning? I have found a couple of forums where I would like to post the link as my signature. And so on.

One of the main problem with every new website that I make is how to make it popular, after some time, and a lot of work, it becomes.

I really want to start making money off adsense and off viral marketing. I will have to read a lot about this type of marketing, and what type of things are good.

Related posts: