I’m going to start writing a little about PPC, in the past I’ve concentrated all my efforts on PPC, and I’ve been successful.
First of all you must know that the only PPC search engines that should be taken into consideration are Google Adwords, Yahoo search marketing and MSN.
Google is the most stable search engine that is available online. I mean with google, if you create a campaign that is successful, you build a list of keywords, an well written ad, and you set up the amount of money CPC (Cost per click) that assures you that you are receiving the best ROI (Return on Investment), and after that you wont have to make any changes, things will just go on and on. At least that is what I’ve experienced so far with google, I currently have campaigns where i’m spending around $2k/day, and this was on since 2004. This means that more than 3 years have passed, and that campaign is still successful, and it still works, I’ve done only minor changes, as the market grows or stuff like that.
Google offers you large amount of traffic if you are in their top5 for google adwords, for their sponsorised links.
You could spend thounsands and thousands of dollars each day.
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