Yahoo search marketing used to be a lot more weak than google at least that is what I’ve experienced since I’ve started using which happened in 2002.
There was a period in 2005 when it proved to be really great, and I was getting a good ROI. And after that it went down to negative ROI.
Right now Yahoo search marketing is the best converting best ROI ppc search engine that I’m using. For example in the last couple of months I was able to earn a profit of around $30k.
The change that happened on 1st of january 2007, which is called the Panama project, is what made my current business with yahoo grow a lot.
The panama ad system upgrade was good for the a lot of people that are good at making high converting ad. They took this idea from google, that was the first to use an algorithm in order for them to earn more. This is possible because, the bigger is your CTR (Click thru rate), the higher you will be ranked into their sponsorised search results, this means if you have a high converting ad, you will be able to get in front of people that have a bigger CPC, I consider this a lot better than the old one, where yahoo search marketing was filled with ads that had nothing to do with online marketing, advertising some websites that were looking old, all they had was money, and they were able to pay upto $15 per click and no one in this world was able to get that #1 position that they made it.
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