When you want to create a website that will be build especially for a pay per click advertising campaign you must have in mind that you will get a certain type of audience, and you must do a lot of things in order to get the best conversion rates.
I have made a list of the things you will have to do in order to build up a webpage that will have a high conversion rate:
1. Make your website SCREEAAAM!!! You will definetely need to make your website to scream that the product or service that you are promoting is the best available, or it has the smallest price available. You will be able to do this by creating a page with some big titles with feature of the product.
2. Make a clean page: you must use a high professsional template in order to gain the trust of your visitors, if they see a website that looks bad they will not buy anything, and they will not trust you. You can get a lot of free templates that are looking really good, and that will improve your current conversion rates, if you have alreay a template for your website you might consider to change it in order to see if you could get a better respons from your costumers.
3. Another thing that I’ve heard really makes your conversion hit the sky is add a shop assistent that will tell your visitors some features of the products/service that you are trying to sell. There are many sites that are offering this kind of things, they are usually made in flash. Some sites are saying that they can improve your current conversion rates with as much as 40%. This will definetely bring in some more money, and it will be a perfect investment. Also I saw some really big websites from some large companies that are implementing these type of talking shop asistents in flash. I guess they really have something, or otherwise they wouldnt do it.
I still havent tryed such a thing but I guess I will do it in the future.
4. Dont write too much text for this kind of website, because you will get your costumer confused and bored and he will just leave your website without ever going to your merchant’s that you are promoting website. You must be short and go straight to the point. No bla blas.
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