Since I’ve started to make reviews about all the PPC search engines that I’m using I couldnt skip the no 3 ppc search engine available online: MSN Adcenter.
They have just started their PPC this year, so they are new. At the beginning they were really great because only few people were using them, and they were exploited to the max for PPC arbitrage and stuff like that. I know I read somewhere that there was a time where you could get $60 sales with just $0.05 per click from an advertising campaign that has millions of keywords and that converts 1:10.
They are great, and they started to convert good for me since the moment they started. Right now I’ve paused a little bit the advertising campaigns. But I will resume them soon.
The main problem with msn is that they have a lower amount of traffic compared to Google and Yahoo search marketing, and it will only allow you to give you only 20-30% of the amount of traffic that you are probabily already getting from them.
And another problem is their advertiser interface that is always hard to use, slow, and full of bugs. Their reporting suck, the way you upload the keywords it’s difficult. It looks like it was made by some lowsy programmers from india.
So if you are serious about doing business online you must not let this method of advertising let you get out of your hand. Start by doing some tests and If it’s profitable for you use it! Even if you are not a big fan of windows and microsoft.
Related posts:
Recent Comments