You can get a lot of keywords that are high quality from the overture toolbox. They are good, but as far as I’m concerned the best way to get keywords for your pay per click advertising campaign is to use wordtracker.com.
I have signed up for a 1 year subscription, I know I have payed a lot for it, but it sure pays off, I think it paid off something like the first day that I’ve started to use it.
I usually use a combined method so this way I will get the most out of these 2 tools that I’ve presented.
In order to have a successful ppc advertising campaign you will have to have as many keywords as possible, I know people that are using few millions keywords for some of their advertisign campaigns. My main advertising campaign with yahoo search marketing is using around 15k keywords. I wish I could find ways to get more keywords,
it’s something like the more keywords you have for an advertising campaign the lower you PPC costs will be, there are many keywords that people click for as low as $0.10 and that will give you qualified lead or sale.
Another thing that is important is that, the keywords that you will select have to be TARGETED! If they arent targeted, you will definetly lose your money, when people that dont have the least interest in your website will click on your website they will just visit it and will not buy.
SO this means that your goal will be to get a large list of keywords that are highly targeted, if not, your ad campaign will not be as successful as you should expect.
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